The Indian smartphone market surpassed United state of america (USA) smartphone market at the end of 2019 & becoming the second largest smartphone market globally. Before that USA is the largest smartphone market in world.
In 2019 India reaching 158 million shipments with 7% growth,according to the research. & Now smartphones user continuously upgrading from one to other better phones with in just 6 months.
This is just because of some companies aggressively introducing many flagship grade feature in mid range segment for the customers looking for upgrading to latest version. Also online social media is used for introducing the smartphones in market.
largest smartphones market grew 7% in 2019 due to launching new phones by every company in every price range in every months. because India is now a NO. 2 largest smartphones market in the world.
This is just because of some companies aggressively introducing many flagship grade feature in mid range segment for the customers looking for upgrading to latest version. Also online social media is used for introducing the smartphones in market.
largest smartphones market grew 7% in 2019 due to launching new phones by every company in every price range in every months. because India is now a NO. 2 largest smartphones market in the world.
Why India is second largest smartphone market in the world???
The main reason is that sells of smartphones is growing quickly in India as compared to the worldwide. In other countries at where smartphones market decline their Indian market grow quickly.
The main reason of growing market is the 2016 jio revolution.
After the jio revolution majority people’s moves on smartphones for 4G connectivity, to use free internet. so internet user was increased quickly.
Also India is one of the country in which maximum people’s have no smartphones means they are use feature phones. Before 2016 in India there was featured phone market so jio introduced jio phone so that people are using feature phones moves on the jio phone because jio phone is not feature phone but it’s smart feature phone. In which we got 4G connectivity &other advanced feature. Jio phone Runs on Kai OS. So that Kai OS got second rank in India & globally in 3rd rank in the operating system.
If we talk about year on year growth in smartphone market which is 7 percent, similarly Xiaomi’s year on year growth also 7%. Vivo is also grew up to 76% , Samsung sales is almost flat but Oppo is almost doubled & Oppo sub brand Realme also grow 255% extra. & Apple is one of the fastest growing smartphones maker.
Means that all the companies are doing good but who are the buyers for this phones in India???
Now Indian market is based on two types of people’s
- Moving feature phones to smartphones
Their are so many people’s using feature phones are upgrading to smartphones but to many are remaining so demand of midrange smartphones in India or budget smartphones is high & for that demand many Chinese companies launching budget phones every months.
- Upgrading smartphones One to second
A 2 years before customers search best phones under 10 thousand are now looking for best phones under 20 thousand. Or flagship smartphones. This is the main reason of smartphone market growing.
The best ex. Is if someone used low specs smartphones he will upgrade to midrange then upgrade to upper midrange then upgrade to flagship killer this is the line of people buying smartphones.
This is one of the reason people buying Apple which is to expensive still that Apple growing quickly in India. Because people
want to Buy better phone than older one to make advance it self's.
Companies are use this strategy of people & launching new Phone with newly newly added innovative features, increasing prices because of that we see almost every month a new phones launches.
Before few year we search best phone under 10000Rs , now we search for best phone under 20000Rs. & this is the reason while companies are increasing prices of smartphones. Now a days if one plus launches his phone in 70000Rs. Even so people buy it & they like it. So that demand of expensive phone rises continuously.
These are the things for becoming India a second Largest smartphone market over the world that is now a days many user remaining to upgrade on smartphones & other users like upgrading with better features & performance. In other countries there is not like this as their every one have a smartphone then there is no reason to upgrade for better one so, but it is different in India. Upgrading cycle in India is charging quickly & other user moving feature phones to smartphones that’s the main thing to make Indian smartphones Market more larger.
By looking this we will see many new launches of smartphones in future with new & best innovative features, & also we can see new companies in Indian smartphones market.
Thank you...
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