Friends do you know the reason behind the success of Xiaomi if you don't know reason behind the success of Xiaomi the read this article to the end
Xiaomi continues to capture the no.1 position for the second successive year. ranking from 2018 market of Xiaomi is 47 percent in 2018. Indian smartphone market also grew
10 percent.
Xiaomi is a
Chinese electronic company established was April 2010. Xiaomi manufacture smartphones,bags,
earphones , watches, laptops, shoes, fitness bands & many other products.
Read this
article to know amazing business strategy of xiaomi to become NO. 1.
Xiaomi works on the
principle that is with less margin giving more specifications.
Xiaomi is
one of the company which selling maximum smartphones with less price.
Xiaomi makes
its profit with selling other accessories than the smartphones. At 2014 Xiaomi
introduce first smartphone in indian market, at that time it was difficult to
get the success in india because Samsung have maximum market value. & also
that time micromax is one of the company selling budget smartphones in india.
Truth behind the success of Xiaomi is based on the following reasons.
Cheapest Rate:
Range of
Xiaomi smartphones starting form 3500 rs to 30000rs The business strategy of
Xiaomi is to give best possible features with least price.
MIUI:
Xiaomi has
make its own user interface (UI), also xiaomi provides regular updates with
their UI. Now a days Xiaomi showing ads on his user interface to generate more
revenue & from that revenue xiaomi planed to reduce price of upcoming smartphones.
Specifications:
Specifications
of smartphones is one of the biggest reason of success of Xiaomi.
That is
Xiaomi gives best possible specs. With in cheap price.
Flash Seals & Deals:
Xiaomi
continuously announce festive sales & deals giving major discounts to
customers & selling more units.
Accessories:
Xiaomi
electronics selling not only smartphones
but also selling other accessories like bags, earphones , watches, laptops,
shoes, fitness bands & many other products. In that accessories company
make more profit than smartphones.
Services:
However the
Xiaomi users in India is large but still that xiaomi provide best after selling
services, every smaller cities or town having xiaomi service centers.
Profit Margin:
The company
works on the principle sell more smartphones with less profit to get the more xiaomi users.
From initial
day to now Xiaomi spend more money for digital ads not for traditional ads.
R & D Cost:
Xiaomi gives
newest design on smartphones so that they not spend money for the development
of smartphones like samsung etc. so that prices of product is less.
These are the things Xiaomi is doing to maintain NO.1 rank in smartphone sector. also xiaomi has other many awesome accessories & gadgets with less & affordable price range. these things Xiaomi becomes more popular than other companies.
In 2020 realme is one of the smartphone company which can beat xiaomi because Realme 255% fastest growing smartphone company first time.
let's see what happened in this year but Redmi Note series always the best in midrange segment, & Xiaomi is focusing totally on midrange smartphones.
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